Parvez Akther is the founder and CEO of ThriveDesk, a customer support platform built for SaaS and eCommerce businesses. He is a longtime open source enthusiast, product builder, and entrepreneur with more than 20 years of experience in web development and software. Parvez has built WordPress and Joomla products used by businesses around the world. He is also a WordPress plugin developer and an active community member. He enjoys sharing practical lessons about building products, growing software businesses, customer support, and using AI to solve real problems.
Topic Title
Future of selling in WordPress
Topic Description
Selling in WordPress is changing, but the basic reasons people buy remain the same. This session will break sales down into their core building blocks, explore the psychology behind buying decisions, and compare different types of sales used by WordPress businesses. We will also examine how marketing is shifting and why some familiar methods are losing their power. Attendees will learn how to choose the right sales approach, adapt their marketing, and build a sales system ready for what comes next.