Raad Sheraz is a Senior Digital Marketing Strategist at weDevs, a WordPress product company based in Dhaka, Bangladesh. With over 8 years of experience across paid media, SEO, go-to-market strategy, and content marketing, he leads a large marketing team driving growth across multiple products. His expertise spans software product marketing, EdTech, and workflow automation.
Topic Title
How We Changed Our Product Marketing Workflow in the AI Era
Topic Description
AI is changing the way we do product marketing. In this session, I’ll share how we’ve changed our marketing workflow while working with WordPress products (Plugins). I’ll talk about how we’re using AI in research, content creation, campaign planning, creative production, and performance analysis, along with what still needs a human touch. Most importantly, I’ll share what has worked for us, what hasn’t, and what we’ve learned along the way